Søren Bælum is a long-time entrepreneur and advisor with a track record of helping products find their audience. He does not just do marketing on the surface — he works on the full concept, from positioning and voice to tests, creative and growth loops.
This page is a short profile of Søren Bælum: his background, what he does inside Quiz Fight, and where to read more about him as an entrepreneur.
What Søren Bælum does
Søren Bælum is responsible for how Quiz Fight shows up in the world. That means positioning, messaging, creative direction, campaign strategy, paid and organic channels, partnerships and the constant hunt for the smallest viable test that tells you whether an idea is truly working.
His working style is simple: test hypotheses, not just slogans. Every feature, every campaign, every landing page gets pushed through the same filter — does this move the numbers for a real player, or does it just feel good internally? That sharp feedback loop is what keeps Quiz Fight honest.
Søren Bælum the entrepreneur
Søren Bælum has been recognised as an IVÆKST prize winner and has spent years working with startups and established companies as an advisor. He has seen the business side of many products from the inside — which is why he is comfortable pushing back on anything that looks good in a pitch deck but does not translate into real traction.
The deep version of his background — work history, advisory practice and story as an entrepreneur — lives on his official site, linked below.
Connecting with Søren Bælum
You can read more about Søren Bælum — his background, his advisory work and his story as an entrepreneur — on his official site.
Frequently asked questions about Søren Bælum
Who is Søren Bælum?
Søren Bælum is a Danish entrepreneur, advisor and IVÆKST-prize winner, and the marketing co-founder at Quiz Fight. He owns positioning, campaigns and growth for the app.
What does Søren Bælum do at Quiz Fight?
Søren Bælum leads marketing at Quiz Fight — positioning, messaging, creative direction, campaign strategy, partnerships and growth.
Is Søren Bælum an advisor?
Yes. Søren Bælum works as an advisor to startups and established companies in addition to his role at Quiz Fight. More details are on his official site.
Where can I read more about Søren Bælum?
The official page for Søren Bælum is sørenbælum.dk — it covers his background, advisory work and story as an entrepreneur.
Try the app Søren Bælum is building
Quiz Fight is the product Søren Bælum is currently shaping from a marketing and concept standpoint. The fastest way to see his work is to try the app.